Both HIT – The First Case and Shabaash Mithu had a poor weekend at the box office as there were hardly any notable collections registered. Neither did the two films get a start not did they show much of a growth over the weekend. As a result, the theatrical business so far is a clear indicative of how the two films will turn out to be a one week affair and eventually it would be the response over the OTT circuits that would be closely observed as this is where their core market lies as well.
The Rajkummar Rao starrer still did a bit better as it managed to cross the Rs. 5 crores mark by the time the weekend was through. However, even this wasn’t anything to cheer about as it was a struggle for it to get to the Rs. 2.23 crores mark on Sunday. Sad, since this is a huge shift from the kind of collections that used to come for hard-core content films back in time when 2-3 crores opening day was a norm and then collections managed to even touch Rs. 5-6 crores by the time Sunday was through. Here, after an entire weekend, the film stands at Rs. 5.59 crores.
On the other hand Shabaash Mithu has turned out to be a complete flop show after its opening weekend. The numbers stayed very low right through and even Sunday was extremely poor at Rs. 0.90 crores*. This is just not the kind of box office outcome expected from a film which has Taapsee Pannu as the leading lady. However, one wonders whether makers too had an inkling around how the theatrical business would look like since there was no aggression visible in the promotional and marketing activities for the film, which now stands at Rs. 2.10 crores*.
Ironically, both the films are lower than some of the other movies where there is a common factor coming into play. Rajkummar Rao’s Badhaai Do, which was released earlier this year, had a higher weekend of Rs. 7.82 crores while Janhit Mein Jaari, which was again a female driven film (Nushratt Bharucha), had better weekend too at Rs. 2.69 crores!
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources